Optimize Images for SEO

Posted in Web

While metadata and header tags have historically held high importance for SEO, images should be up the priority list as they hold more significance and have a higher presence in universal search than every before.

Done right, optimizing images can be fairly and easy, and significantly affect site rankings too.

  1. image alt tags: Every image on a site should have an alt tag that is short and descriptive.
  2. filenames: Before uploading an image, pick a descriptive filename (different from the alt tag).
  3. Anchor text: Linking to images with text can play a large role in how they rank for keywords.
  4. Surrounding content: A page that contains at least 200 words of quality, relevant content surrounding an image helps define it and is a key component in getting it ranked.

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