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Facebook Open Graph Meta Tags

Facebook’s Open Graph protocol allows for web developers to turn their websites into Facebook “graph” objects, allowing a certain level of customization over how information is carried over from a non-Facebook website to Facebook when a page is “recommended”, “liked”, or just generally shared.

The information is set via custom META tags:

  • og:image – directs Facebook to use the specified image when the page is shared.
  • og:url – URL should be the canonical address for the given page.
  • og:title – title to accompany the URL.
  • og:site_name – the name that you would like your website to be recognized by.
  • og:type – the type of website that you would like your website to be categorized by.

Using this simple META tag strategy, you can tell Facebook what images, text, and more to use when sharing your webpage.