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A prototype is a working model of your proposed design – usually interactive mockups that simulate the experience of interacting with your content.

Prototypes can be made in different levels of fidelity, ranging from the ultracrude (interactive sketches) to the highly polished (fully designed HTML prototypes). Unlike static mockups, you can actually load your prototype in browsers and on smartphones, so you can share it with others (clients) to test out.

When you put a prototype in front of someone, your goal shouldn’t be to get it approved but to figure out what yo should change to make it better. It makes sense to work out the kinks early before investing time and money developing a full-fledged solution. Read more ›