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What is Consistent Design?

Consistent design, the most common multi-device approach applied today, happens when the same essential experience, with the same content and features, is ported across devices in a like manner.

In many cases, it’s the desktop experience that is replicated on the mobile device, with some adjustments made to accommodate different devices’ characteristics.

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These adjustments address differences between devices in facets like form factor, screen size, interaction model (touch, keys, voice), and sensors (GPS, accelerometer, gyroscope, and others). They can be visual—  adapting screen layouts, grids, and user interface (UI) element size, but they can also involve other experience layers, like information architecture (IA). Read more ›