Color Theory and Web Design
Color theroy is a set of principles that enables the creation of harmonious color combinations via the comprehension of color relationships. Making things more complicated is the fact that color theory doesn’t take tints, tones and shades into account, instead it concerns itself solely with the base hues themselves.
There are significant psychological aspects to color; it’s a cultural signifier and can even affect mood. Much of this works on an entirely subconscious level. Marketing and design decisions have long been influenced by the psychology of color. Color schemes are picked for their subconscious significance or for positive associations with the intended audience.
At the most basic level, colors can be categorized by their attributes. Red-based colors are warm, while blues are cool. The use of neutral colors such as black, greys and whites, as well as some browns and beiges with the chosen palette limited to accent colors, can help to calm down a design, bringing greater harmony to the palette.
