There are seven serious usability mistakes that most corporate websites commit. Interestly, these common errors are often products of sound principles that Web designers mistakenly apply:
1. Too Much Introductory Text on Your Landing Page
The worst kind of filler copy usually starts with, “Welcome to our site”, click on the blah, blah, etc. Telling people what to do on your site futile. The user will go where he or she feels like. People generally read very little on a website. Instead, users scan the page, picking out words that are relevant to them.
2. Not Showing What Your Site Offers to Users
Many sites are horrible at explicitly stating what they offer and how their services or products differ from those of their key competitors. Keep in mind that users will only spend a few seconds to scan teh site for what they need.
3. Using Gratuitous Animation and Graphics on a Site
The dirty secret among site owners is that they love to see cool animation and graphics, even though these don’t contain real content.
read more…
